There are many pro's and cons to using questionnaires. You have to consider whether it is a reliable form of research. People may lie in there answers giving you incorrect results or they may answer in an open question which is not relevant to your research. To amend this, a carefully structured questionnaire can overcome some of the problems and therefore be an effective research method reaching a wide range of people and gathering varied results.
I like the use of questionnaires as I feel they are a quick way of getting information from your target audience, however I would use another research method along side this to ensure I received accurate results, however this may not be cost effective. Questionnaires are good to use for close questions however difficulties come when open questions are used as you can get such a variety of results which may not be beneficial. Questionnaires must remain unbiased otherwise will attract unfair and incorrect answers.
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