There are many websites where you can gain information about audience figures, whether it be viewing figures for TV or listening figures for the radio. it is important information to have for a number of different reasons. it will highlight the success or underachievement of a show, it will determine when the show is broadcast (peak/off-peak), the success of the station, whether the station is worth investing in, rates charged for the advertisers and the choice and pay of performers within the show.
We got together in focus groups to find out what advertising methods work well.
we found viral works well, if friends recommend a link to you then you are more likely to click on it. No one really liked text messages, we all agreed if a text was sent to us we would generally delete it without looking. no one liked pop-ups as we fear that we would get a virus as a result of clicking on the advert.
i like the use of focus groups as i feel you have voiced your opinion openly and are part of a select group and therefore may be listened to more. most focus groups will award money for taking part which is a good incentive for people to do it and they may therefore give better answers.
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